Your Site Refresh — Gary Burlin & Co

Prepared by Braxis AI · first refresh free · the next one keeps it current

What we found (your top gaps)

Missing meta description
No H1 heading
No LocalBusiness schema
No social links

1. SEO meta + title (paste-ready)

Replace your homepage title and description with these:

<title>Gary Burlin & Co — stationery shop in Cleveland</title>
<meta name="description" content="Gary Burlin & Co — stationery shop in Cleveland. Visit us for what we do best — quality, service, and a local touch. See hours, directions, and what's new.">

2. LocalBusiness schema (paste into your site's <head>)

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Gary Burlin &amp; Co",
  "description": "Gary Burlin &amp; Co \u2014 stationery shop in Cleveland. Visit us for what we do best \u2014 quality, service, and a local touch. See hours, directions, and what's new.",
  "url": "https://www.garymburlin.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "3663 Carnegie Ave, Cleveland, OH 44115, USA",
    "addressLocality": "Cleveland"
  },
  "telephone": "(216) 361-3663"
}

3. sitemap.xml (2 minutes)

Save this file as sitemap.xml and upload it to your site's root (https://www.garymburlin.com/sitemap.xml):

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://www.garymburlin.com/</loc></url>
</urlset>

Then submit it to Google Search Console → Sitemaps → paste your URL → Submit. That's it — Google now knows every page you have.

This was the free first quarter

Your site gets stale in 90 days

Search results drift, competitors move, your pages age. The quarterly refresh keeps it tight — $29/quarter, and we redo the whole check each time.

Keep it fresh — $29/quarter

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