Your Site Refresh — Norrøna Outlet Store Castle Rock

Prepared by Braxis AI · first refresh free · the next one keeps it current

What we found (your top gaps)

1. SEO meta + title (paste-ready)

Replace your homepage title and description with these:

<title>Norrøna Outlet Store Castle Rock — camping store in Denver</title>
<meta name="description" content="Norrøna Outlet Store Castle Rock — camping store in Denver. Visit us for what we do best — quality, service, and a local touch. See hours, directions, and what's new.">

2. LocalBusiness schema (paste into your site's <head>)

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Norr\u00f8na Outlet Store Castle Rock",
  "description": "Norr\u00f8na Outlet Store Castle Rock \u2014 camping store in Denver. Visit us for what we do best \u2014 quality, service, and a local touch. See hours, directions, and what's new.",
  "url": "https://www.norrona.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "5050 Factory Shops Blvd Ste 510, Castle Rock, CO 80108, USA",
    "addressLocality": "Denver"
  },
  "telephone": "(303) 955-0514"
}

3. sitemap.xml (2 minutes)

Save this file as sitemap.xml and upload it to your site's root (https://www.norrona.com/sitemap.xml):

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url><loc>https://www.norrona.com/</loc></url>
</urlset>

Then submit it to Google Search Console → Sitemaps → paste your URL → Submit. That's it — Google now knows every page you have.

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