Checked by the Braxis machine · Sep 3, 2026 · 4578 Main St Fix it — $149
Braxis AI — your business, found on Google

a family footwear store in Manchester, VT

Manager on site · Feathers family, Bennington HQ
https://buy.stripe.com/14A8wP0Wc39I8WC5cN7ES1lonline score
Cgrade

leaking customers in small ways. Out of 100, from the checks below — every one verified live on Sep 3, 2026.

Deductions: hours conflict on Google, menu/info hard to find, name/address inconsistencies.

For this shop the straight answer is the $149 fix — the leaks are in your listings, not your website.
What's already working: The town's only full-service shoe store with a certified pedorthist on staff — a genuinely Google-able advantage nobody's using.

What we found — and how easy it is to fix

1

Your own chain's website never mentions this store

gap

What it costs you: The homepage says 'four Northeast stores' — only Bennington appears. Tourists who find the chain can't find you.

The fix — and it is easy: A real Manchester landing page on the chain site (or a standalone local page). Done in days.

You gain: The chain's web traffic finally reaches this store.

2

Google says you're open Sundays

gap

What it costs you: Listings show Sunday 10-5 and 6 PM closes; the store is closed Sundays and closes at 6. Hikers drive over on a lie.

The fix — and it is easy: Hours truth across every listing. Days.

You gain: The 'are you open?' question stops being a coin flip.

3

Your pedorthist — the one thing no competitor has — is invisible

gap

What it costs you: A hiker with foot pain searches 'boots / fitting near Manchester' and gets generic chains.

The fix — and it is easy: Local content built around what you actually offer: fittings, brands, the certified expert.

You gain: The searches you should own start landing here.

Receipts — what the machine actually saw: Your company's About page names Gretchen Lima, certified pedorthist — but no Manchester page exists to carry it, and no listing a hiker would find mentions the credential at all.

SEO — what Google's crawler sees

Scanned familyfootwearcenter.com on Sep 4, 2026:

Pricing — straight choices, no traps

Free — this report is the audit. Keep it, share it, sleep on it — if you change your mind, the buttons on this page still workyou are holding it
$149 — the Google Business Profile fix: your hours, address, menu and phone corrected on Google and every directory that lists you; your profile claimed and managedGet the fix
$49 — review management: every review answered: drafts in your voice, you approve each before it posts. (Or get replies covered in the Care plan below.)Answer reviews
Visibility Care — $199/year (~$16.50/mo, cancel anytime): quarterly SEO re-check and drift fixes, new reviews watched and replied to, hours and address swept monthly, your domain renewed, one report email a month. The internet rots — this keeps it true.Get Care
Website? — yours is live and current; a rebuild is a separate quote if you ever want onenot needed now
$399 — local SEO setup on the site you already have: titles, descriptions, schema, sitemap, technical cleanups — you keep your years of Google history, links and reviews, which a rebuild would start over; before/after report includedGet SEO

What the $149 fix does not do: build a new website. That is the $249 line — or $349 for both. The fix is one payment, and if something we fixed drifts, tell us and we make it right — that is the warranty. The Care plan above is the optional proactive watch. Nothing else on this page is a subscription. If the fix turns out smaller than we thought once we are inside your listings, you are told and charged less, not more.

Every number on this page is real — the machine checked it live on Sep 3, 2026, and if your shop is already doing fine online, it says so.

Also real, all one-time — ask me: AI product photos · AI voiceover ad spot · 30-sec promo clip from your footage · market check vs. your street · counter cards that grow new reviews · custom-designed site: separate quote

braxisai.com · what the fix costs
Built by the Braxis machine · checked by a human · Chris — Winhall, VT, ten minutes from Manchester