a kitchen supply store in Manchester, VT

What it costs you: Six category links (Measuring & Timing, Measuring Cups, Specialty Pans, Napkins, Pasta Racks...) click to nothing. Customers who hit one bounce — to a store that works.

The fix — and it is easy: A QA pass — I bring the list, we fix them together. Under an hour.

You gain: Every click works, every shopper stays.

What it costs you: 'Raviloi Tools', 'Smissmar', and a Henckels link pointing to a /henckles/ typo URL. If you sell the brands, spell the brands.

The fix — and it is easy: Typo fixes across the catalog. An afternoon.

You gain: Craft-seller quality looks like craft-seller quality.

What it costs you: 4-star reviews with nobody answering — the shop that replies to a complaint keeps the customer; the shop that ignores it loses them twice.

The fix — and it is easy: Claim the profile + reply to the ones that matter. Setup in an hour, replies ongoing.

You gain: Review volume works for you instead of against you.

What it costs you: Google, BBB, Cybo and Birdeye each show different hours for the same shop.

The fix — and it is easy: Hours consolidation — one true record everywhere. Done in days.

You gain: Nobody drives 3 hours to find you closed.